About

About Us

Welcome to Retail Consulting District (RCD), your trusted partner for strategic retail expansion across the GCC and Egypt. We specialise in helping global retailers and brands navigate these dynamic markets with confidence, delivering tailored strategies that unlock growth opportunities and drive success.

At RCD, we bring together a unique blend of expertise, relationships, and insights to ensure your business thrives. Our team of seasoned professionals provides end-to-end solutions, from market entry and portfolio optimisation to securing prime retail locations and negotiating competitive commercial terms. Whether you’re an established retailer looking to expand or a new-to-market brand aiming to make a lasting impression, RCD is here to guide your journey.

Meet Our Leadership

Youssef Bounaga: Co-Founder Youssef has 10 years of retail experience in the Middle East driving retail growth and innovation. Youssef worked as Vice President of Leasing and Properties at Gulf Marketing Group (GMG) responsible for more than 600 stores across health, sports, and FMCG verticals, including renowned brands like Nike, Converse, JD Sports, Timberland, Vans, The North Face, Columbia, Geant and Monoprix. He has also worked with UAE’s leading landlords, Emaar and Aldar, overseeing iconic retail assets such as The Dubai Mall, Dubai Hills, Yas Mall and The Grove.

Youssef combines his deep understanding of retail with a strong finance background, enabling him to deliver expert strategies and competitive commercial terms. His experience has given him an extensive network of landlords, developers, and operators across the GCC and Egypt. 

James Poole: Co-Founder James has over 15 years of experience in the Middle East, specialising in helping brands secure ideal locations for their businesses. With a relationship-first mentality, James takes the time to understand clients’ needs before delivering tailored solutions. His career has seen him represent Fortune 500 companies and some of the region’s most esteemed developers, including roles as Director of Leasing for Emaar, Senior Director for EITC, and Head of Leasing for Misk City.

James brings his extensive network and deep industry knowledge to support clients in making informed decisions and achieving their strategic goals. His expertise in leasing and real estate ensures that every client partnership is built on trust and results.