Who We Are

RCD is a founder-led retail advisory working with brands, retailers, landlords and developers across the GCC and global markets. We combine market knowledge, direct access to decision-makers and hands-on commercial execution to turn retail ambitions into real opportunities.

Who We Help

  • Retailers & Brands

    Become A Household Name
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  • Landlords & Developers

    Create Destinations People Return To
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Our Services

Whether you are growing a brand or shaping a retail destination, RCD connects strategy, relationships and commercial execution to move opportunities forward.

  • Market Entry & Expansion

    Enter New Markets With The Right Doors Already Open

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  • Leasing

    Access Prime Locations Before The Wider Market

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  • Franchising & Joint Ventures

    Find The Right Partners For Long-Term Growth

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  • Commercial Negotiations

    Secure Better Lease Terms, Renewals & Rent Reviews

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  • Retail Development Advisory

    Build The Strategy Behind Your Destination

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  • Asset Optimisation

    Unlock More Value From The Assets You Already Have

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  • Tenancy Mix

    Build The Brand Mix That Defines A Great Destination

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  • Tenant Acquisition

    Attract The Brands Others Are Still Trying To Reach

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Bringing Premium Brands To Premium Destinations

Founder-Led By Design

Every RCD mandate is led directly by Youssef Bounaga and James Poole, bringing 25+ years of combined retailer and landlord experience across some of the region's most recognised brands and destinations.

  • Youssef Bounaga

    Co-Founder

    LinkedIn 
  • Together, they have led leasing for 600+ stores at GMG (including Nike) and held senior roles at Emaar and Aldar.

  • James Poole

    Co-Founder

    LinkedIn 

One Connected Route Into The Region’s Most Valuable Retail Opportunities

Our Reach

25 Landlords | 170+ Retail Destinations | 13 Markets

Our Markets

We unlock access across 13 markets to prime destinations, strategic partnerships and expansion opportunities across the region and internationally.

Our Network

RCD have a powerful network of regional and international retail decision-makers across 25 landlords and 170+ retail destinations.

Our Clients

Fashion | Hospitality | Luxury | F&B | Wellness | FEC

We help brands expand their presence across regional and international markets - securing the prime locations you can’t access alone, at the best prices.

Read The RCD Insights

Find useful information and practical guides to help bring your retail aspirations to life.

Speak With The Founders

Ready to unlock new opportunities and achieve your retail goals? Schedule a consultation with RCD.

Retail Consultancy | Market Entry | Prime Locations | Commercial Negotiations | International Expansion | Franchising | Joint Ventures | Rent Reviews | Renewal Negotiations | Tenancy Mix | Attracting Premium Brands | Retail Insights