Who We Are

RCD is a founder-led retail advisory working with brands, retailers, landlords and developers across the GCC and global markets. We combine market knowledge, direct access to decision-makers and hands-on commercial execution to turn retail ambitions into real opportunities.

Who We Help

  • Retailers & Brands

    Become A Household Name
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  • Landlords & Developers

    Create Destinations People Return To
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Our Services

Whether you are growing a brand or shaping a retail destination, RCD connects strategy, relationships and commercial execution to move opportunities forward.

  • Market Entry & Expansion

    Enter New Markets With The Right Doors Already Open

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  • Leasing

    Access Prime Locations Before The Wider Market

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  • Franchising & Joint Ventures

    Find The Right Partners For Long-Term Growth

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  • Commercial Negotiations

    Secure Better Lease Terms, Renewals & Rent Reviews

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  • Retail Development Advisory

    Build The Strategy Behind Your Destination

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  • Asset Optimisation

    Unlock More Value From The Assets You Already Have

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  • Tenancy Mix

    Build The Brand Mix That Defines A Great Destination

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  • Tenant Acquisition

    Attract The Brands Others Are Still Trying To Reach

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Bringing Premium Brands To Premium Destinations

Founder-Led By Design

Every RCD mandate is led directly by Youssef Bounaga and James Poole, bringing 25+ years of combined retailer and landlord experience across some of the region's most recognised brands and destinations.

  • Youssef Bounaga

    Co-Founder

  • Together, they have led leasing for 600+ stores at GMG (including Nike) and held senior roles at Emaar and Aldar.

  • James Poole

    Co-Founder

One Connected Route Into The Region’s Most Valuable Retail Opportunities

Our Reach

25 Landlords | 170+ Retail Destinations | 13 Markets

Our Markets

We unlock access across 13 markets to prime destinations, strategic partnerships and expansion opportunities across the region and internationally.

Our Network

RCD have a powerful network of regional and international retail decision-makers across 25 landlords and 170+ retail destinations.

Our Clients

Fashion | Hospitality | Luxury | F&B | Wellness | FEC

We help brands expand their presence across regional and international markets - securing the prime locations you can’t access alone, at the best prices.

Speak With The Founders

Ready to unlock new opportunities and achieve your retail goals? Schedule a consultation with RCD.

Retail Consultancy | Market Entry | Prime Locations | Commercial Negotiations | International Expansion | Franchising | Joint Ventures | Rent Reviews | Renewal Negotiations | Tenancy Mix | Attracting Premium Brands | Retail Insights