Who We Are

RCD is a founder-led retail consultancy firm connecting brands, retailers, landlords and developers with the right markets, locations, partners and opportunities across the Middle East and beyond.

Who We Help

  • Retailers & Brands

    Become A Household Name
    Read More 
  • Landlords & Developers

    Create Destinations People Return To
    Read More 
  • Market Research Companies

    Stay Ahead Of The Market
    Read More 

How We Help

Whether you're a retailer pursuing growth or a developer creating destinations, RCD provides the expertise, relationships, and commercial insight to help you succeed across the Middle East and internationally.

  • Enter & Expand Into New Markets

  • Secure Prime Locations

  • Find The Best Operators

  • Get The Most Competitive Commercial Terms

  • Negotiate The Most Competitive Renewals

  • Secure Franchise Partners

  • Secure JV Partners

  • Review & Optimise Current Rents

  • Optimise Tenancy Mix

  • Attract Premium Brands

  • Launch New Destinations

  • Improve Asset Performance

  • Mall Leasing

  • Retail Asset Optimisation

  • Market Positioning

  • Destination Creation

  • Retail Market Intelligence

  • Retailer & Brand Research

  • Landlord & Developer Intelligence

  • Consumer & Category Insights

Bringing Premium Brands To Premium Destinations

Our Founders

Youssef and James bring a combined 25+ years of retail and landlord experience across the Middle East, helping to shape some of the region's most recognised retail destinations and brands.

  • Youssef Bounaga

    Co-Founder

  • Together, they have led leasing for 600+ stores at GMG (including Nike) and held senior roles at Emaar and Aldar.

  • James Poole

    Co-Founder

One Connected Route Into The Region’s Most Valuable Retail Opportunities

Our Reach

25 Landlords | 170+ Retail Destinations | 13 Markets

Our Markets

We unlock access across 13 markets to prime destinations, strategic partnerships and expansion opportunities across the region and internationally.

Our Network

RCD have a powerful network of regional and international retail decision-makers across 25 landlords and 170+ retail destinations.

Our Clients

Fashion | Hospitality | Luxury | F&B | Wellness | FEC

We help brands expand their presence across regional and international markets - securing the prime locations you can’t access alone, at the best prices.

Speak With The Founders

Ready to unlock new opportunities and achieve your retail goals? Schedule a consultation with RCD.

Retail Consultancy | Market Entry | Prime Locations | Commercial Negotiations | International Expansion | Franchising | Joint Ventures | Rent Reviews | Renewal Negotiations | Tenancy Mix | Attracting Premium Brands | Retail Insights