A Strong Location Can Still Underperform If The Lease Terms No Longer Work

RCD is a founder-led retail consultancy representing retailers and brands in rent reviews, lease renewals and existing lease renegotiations. We combine market knowledge, landlord relationships and commercial experience to establish the negotiating position, identify where leverage exists and lead discussions directly with the landlord. The objective is to protect strong locations where it makes commercial sense, improve terms where possible and ensure the lease continues to support the business.

Discuss Your Lease

Get The Most Competitive Commercial Terms

What Are Some Of The Decisions That Shape The Right Commercial Outcome?

A renewal should not simply roll forward terms agreed years earlier. Before negotiations begin, RCD assesses the location, market, store economics and landlord relationship to establish where there is genuine commercial leverage.

  • Is The Current Rent Still Aligned With The Market?

  • Are The Occupancy Costs Sustainable?

  • What Commercial Leverage Does The Brand Have?

  • What Can Be Negotiated Beyond The Rent?

  • Should The Existing Terms Be Restructured?

  • Is Renewal Still The Right Commercial Decision?

What Our Service Includes

  • Commercial Terms Review

    Review the existing lease structure, obligations and upcoming negotiation points to identify where terms may need to change.

  • Rent Reviews & Market Benchmarking

    Review the existing lease structure, obligations and upcoming negotiation points to identify where terms may need to change.

  • Lease Renewal Negotiations

    Develop the renewal strategy and lead negotiations directly with the landlord on behalf of the brand.

  • Landlord Engagement & Negotiation

    Engage landlord decision-makers, present the commercial case and manage negotiations through to agreed terms.

  • Incentives & Commercial Concessions

    Negotiate beyond headline rent, including incentives, rent-free periods, contributions and payment structures.

  • Existing Lease Renegotiations

    Renegotiate existing terms where changing performance, market conditions or operating requirements justify a different commercial structure.

How Our Services Connect

Our services work together, rather than in isolation, to support successful long-term expansion and ultimately help brands Become A Household Name.

  • Enter The Right Markets

    Define the markets, entry strategy and expansion roadmap for sustainable growth.

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  • Find The Right Partners

    Identify, assess and engage franchisees, joint venture partners and operators aligned with the brand.

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  • Secure The Right Locations

    Identify, access and secure locations that support the brand’s positioning and expansion strategy.

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  • Secure The Right Commercial Terms

    Negotiate new leases, renewals, rent reviews and commercial terms that protect long-term performance.

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The Right Commercial Terms Can Protect The Long-Term Value Of A Great Location

Who We Help

  • Retailers Approaching Lease Renewal

    Brands preparing for renewal and wanting to establish their commercial position before landlord negotiations begin.

  • Brands Facing Rent Reviews Or Rental Increases

    Retailers seeking market context and experienced representation before agreeing revised rental terms.

  • Retailers Renegotiating Existing Lease Terms

    Businesses whose current terms no longer reflect store performance, market conditions or operating requirements.

  • Multi-Site Retailers Managing Multiple Leases

    Brands seeking a consistent commercial approach across a wider portfolio of renewals and negotiations.

  • Our Markets

    13+ Regional & International Markets

  • Our Network

    25 Landlords | 170+ Retail Destinations

  • Our Clients

    Fashion | Hospitality | Luxury | F&B | Wellness | FEC

Frequently Asked Questions

What Does A Retail Lease Negotiation Consultant Do?

A retail lease negotiation consultant represents the retailer or occupier when negotiating commercial terms with a landlord.

RCD reviews the commercial position, develops the negotiation strategy and leads discussions directly with the landlord on behalf of the brand.

When Should We Start Lease Renewal Negotiations?

Ideally, well before the existing lease expires.

Starting early gives the retailer time to assess current market conditions, establish its negotiating position, understand alternative options and enter landlord discussions without unnecessary time pressure.

Can RCD Help With Rent Reviews Or Proposed Rent Increases?

Yes. RCD assesses the existing rent against current market conditions and relevant comparable opportunities, develops the commercial strategy and leads negotiations with the landlord.

What Can RCD Negotiate Besides Rent?

Depending on the lease and circumstances, negotiations may extend beyond headline rent to incentives, rent-free periods, contributions, payment structures and other commercial terms that affect the economics of the store.

Can RCD Renegotiate An Existing Retail Lease?

Yes. Where the existing commercial structure no longer reflects market conditions, store performance or the retailer's operating requirements, RCD can develop a renegotiation strategy and lead discussions with the landlord.

Does RCD Lead The Negotiation With The Landlord?

Yes. RCD does not simply advise from the sidelines.

The founders engage directly with the landlord and lead the commercial negotiation on behalf of the client, from establishing the negotiating position through to agreeing the commercial terms.

Does RCD Provide Legal Advice On Retail Leases?

No. RCD leads the commercial negotiation and provides commercial input into lease terms. Legal advice and review of the legal lease documentation should remain with the client's appointed lawyers.

Can RCD Support Commercial Negotiations Across Global Markets?

Yes. RCD represents retailers and brands across global markets, while bringing particularly deep landlord relationships and market experience across the UAE, Saudi Arabia and wider GCC.

Tell Us About Your Expansion Plans

Whether you are entering a new market, securing your next location, finding the right partner or negotiating commercial terms, tell us where you want to grow and what you want to achieve.

What Do You Need Support With?

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