A Successful Retail Destination Is Curated, Not Simply Filled

RCD is a founder-led retail consultancy working with landlords and developers to create and evolve tenancy mixes that respond to the target customer, market demand, asset positioning and long-term commercial objectives. Every tenant influences the customer experience, the brands around them and the commercial performance of the wider destination. From category planning and brand targeting to merchandising, leasing strategy and re-leasing, we connect the strategic decisions behind the tenant mix with the relationships and leasing activity required to bring it to life.

Discuss Your Retail Destination

A Retail Destination Is Not Successful Because It Is Full. It Is Successful Because The Right Brands, Categories And Concepts Work Together

What Are Some Of The Decisions That Shape The Right Tenancy Mix?

A strong tenancy mix is built around more than individual brands. It considers how categories, concepts, locations and customer missions work together across the entire destination.

  • Who Is The Destination Really Serving?

  • Which Categories Should Make Up The Mix?

  • Which Brands Will Define The Destination?

  • Where Should Each Category And Brand Be Positioned?

  • Where Are The Gaps In The Existing Mix?

  • How Should The Mix Evolve Over Time?

Tenancy Mix Is Not A One-Time Exercise

The right tenancy mix is never static. RCD works with landlords and developers from pre-opening through stabilisation and ongoing optimisation, continually refining the mix as customer behaviour, tenant performance, market demand and brand opportunities evolve.

  • Pre-Opening

    Define the target customer, category mix, anchors, brand priorities, adjacencies and leasing roadmap before individual deals begin shaping the destination.

  • Stabilisation

    Monitor tenant performance, benchmark results, identify gaps in the mix and adjust leasing priorities as real customer behaviour and trading patterns emerge.

  • Ongoing Optimisation

    Manage renewals, relocations, re-leasing and re-merchandising while introducing new brands and concepts that keep the destination relevant and commercially strong.

The Right Tenancy Mix Today Will Not Necessarily Be The Right Tenancy Mix Five Years From Now

What Our Tenancy Mix & Retail Leasing Strategy Includes

  • Catchment & Customer Analysis

    Assess the customer, catchment, demand and competitive environment shaping the destination.

  • Tenancy Mix & Category Strategy

    Define the right balance of categories, concepts and tenant types.

  • Merchandising & Adjacency Strategy

    Position categories and brands to strengthen adjacencies, customer journeys and the overall offer.

  • Brand Targeting & Leasing Priorities

    Identify and prioritise the anchors, flagships, premium and new-to-market brands the destination needs.

  • Retail Leasing Strategy & Roadmap

    Set the leasing priorities, phasing and target pipeline required for execution.

  • Re-Leasing, Re-Merchandising & Renewal Strategy

    Strengthen existing assets through renewals, replacements, relocations and targeted re-merchandising.

Bringing Premium Brands To Premium Destinations

Who We Help

  • New Retail Developments

    Developers defining the right tenancy mix and leasing strategy ahead of opening.

  • Shopping Malls

    Landlords strengthening the existing tenant mix with better brands and operators.

  • Mixed-Use Developments

    Projects seeking retail, F&B, leisure and lifestyle concepts that strengthen the wider development.

  • Assets Being Repositioned

    Owners introducing new brands and concepts to refresh and strengthen an existing asset.

  • Our Markets

    13+ Regional & International Markets

  • Our Network

    25 Landlords | 170+ Retail Destinations

  • Our Clients

    Fashion | Hospitality | Luxury | F&B | Wellness | FEC

How Our Services Connect

Each stage informs the next. RCD connects positioning, tenancy strategy, leasing and brand acquisition so decisions are made as part of one commercial plan rather than in isolation.

  • Position The Asset

    Define where the asset should sit in the market and what it needs to stand for.

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  • Build The Tenancy Mix & Leasing Strategy

    Create the right category mix, merchandising strategy and leasing roadmap.

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  • Secure The Brands

    Identify, engage and secure the brands the destination needs.

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  • Create The Destination

    Bring the positioning, tenant mix and secured brands together into a coherent retail destination.

Frequently Asked Questions

What Is A Retail Tenancy Mix Strategy?

A retail tenancy mix strategy determines the right combination of categories, brands, concepts and tenant types for a retail destination.

It considers the target customer, catchment, asset positioning, adjacencies, commercial objectives and wider customer journey to ensure the destination offers the right balance rather than simply maximising occupancy.

What Is The Difference Between Tenancy Mix And Retail Leasing Strategy?

The tenancy mix defines who and what the destination needs.

The retail leasing strategy determines how those tenants are prioritised, targeted, phased and secured.

The two are closely connected, which is why RCD approaches them as part of the same commercial strategy.

When Should A Developer Create The Tenancy Mix?

For a new development, tenancy planning should begin well before leasing activity accelerates.

Early strategy gives the developer time to establish the target customer, category mix, anchor requirements, brand priorities and leasing roadmap before individual deals begin shaping the destination by default.

Does RCD Work On Existing Shopping Malls As Well As New Developments?

Yes. RCD works with both new and existing retail destinations.

For operating assets, the focus may include identifying gaps in the existing mix, introducing new categories or brands, re-merchandising areas of the asset, planning renewals and strengthening the overall retail proposition.

Can RCD Help Attract Premium And New-To-Market Brands?

Yes. RCD combines tenancy strategy with direct relationships across retailers, brands and commercial decision-makers.

Where a destination needs specific premium, international or new-to-market brands, this connects directly with RCD's Premium Brand & Tenant Acquisition service.

Does RCD Lead The Retail Leasing Strategy?

Yes. Depending on the mandate, RCD develops and leads the leasing strategy, establishes the target tenant pipeline and works directly with relevant brands and decision-makers to move opportunities forward.

RCD's existing project work includes ongoing leasing, re-leasing, re-merchandising and management of the brand pipeline.

Can RCD Review And Improve An Existing Tenant Mix?

Yes. RCD evaluates the current tenant mix against the asset's customers, positioning, performance and market opportunity to identify gaps, weak adjacencies, missing categories and potential re-merchandising opportunities.

Can RCD Work Across Global Markets?

Yes. RCD works across global markets, with particularly deep experience and relationships across the UAE, Saudi Arabia and wider GCC.

Tell Us About Your Retail Destination

Whether you are developing a new asset or strengthening an existing one, tell us about the project, market and what you want to achieve.

What Do You Need Support With?

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